HTML Newsletters and Why they are Prefered

HTML iconThere are many good reasons why school newsletters presented as HTML (hypertext markup language)  ought to be your preferred newsletter method.

Some Learning First

HTML is hypertext markup language.  In other words… its the language (some call it code) used by web browsers to present text, images and video on a screen.

You DO NOT need to know HTML to actually use it.  Here’s an example.

When an email is sent, it is usually typed into a box with a text editor above it so that text can be made bold, underlined, change color, change font etc.  This is a HTML text editor and your email is sent as an HTML email.

Its a bit like driving a car.  You don’t necessarily need to know how it works to drive it.  HTML is the same.

Why HTML is Better?

Traditionally schools will type their school newsletters in MS word (or something similar) and then save it to a PDF and then place it on the school website.  This is still a good technique.  But PDFs are not always convenient or practical.

  1. PDF’s are sometimes very impractical to read on smart phones and tablets.  With more and more people using tablets and phones to collect email and browse the internet, PDFs DO NOT always fit into the screen properly and it becomes difficult to read.  You may have experienced this yourself.
  2. Some web browsers need special PDF plugins for the newsletter to display properly.  For some parents this can be problematic if they don’t know ho to install the plugins on their web browser.  In most cases the plugin installs automatically… but sometimes it doesn’t.
  3. Sometimes the PDF might be too wide for the parent computer screen in which case they need to scroll across as well as scroll down.
  4. Sometimes the parent PDF reader may be out dated and cannot read the school newsletter.
  5. Sometimes the PDF can become corrupted and unreadable.
  6. Sometimes PDFs can take a while to load.

The whole premise behind making your school newsletter available online is cost effectiveness and convenience.  PDFs are not always convenient for everyone and as such the school newsletter may go unread.  This is exactly what we want to avoid.

HTML on the other hand will always render in an internet browser without special plugins.  Modern websites are built using a responsive deign, meaning that that the website  can detect the dimensions of the parent computer monitor, phone or tablet and re-size itself accordingly.  Even if the website is NOT responsive, HTML will always render itself without the issues of PDF plugins.  HTML loads quickly because the file is significantly smaller.  HTML is robust and versatile because the modern internet was essentially conceived using HTML.

How to get started Using HTML

  • Continue to type your school newsletter using MS Word or your favorite editor. (DO NOT use specialized applications such as MS publisher, InDesign, Quark etc…)
  • Save it.  This is your backup copy.
  • DO NOT add photos to your MS word document.  This is done later.
  • Once finished typing your newsletter, select all the text in the document and copy it to the clip board.
  • Open your website content management system (CMS) and create a new page or post.
  • Often the CMS with have a button in the text editor to copy from word.  Click this and paste in the text you copied from your word document.  This will convert your word document text to HTML and insert into your new page or post.  Sometimes there may some minor formatting issues (such as extra line breaks) which can be simply cleaned up .
  • Images can now be added using the image button in the text editor.
  • Save the page or post.

Using Safe Newsletters to Send HTML Newsletters

Safe Newsletters provides an inbuilt text editor to convert your newsletters to HTML. Once the newsletter is complete, Safe Newsletters then provides the functionality to broadcast it to your parent email list in only a few clicks.

There is no need to save the newsletter to your website either.  Safe Newsletters can automatically display it on your website straight after you have sent it via email!  Therefore, there is no more MS Word to  PDF conversion and no more PDF uploads and less website maintenance.

The end result is:

  • improved convenience for your parents
  • better efficiency
  • zero learning curve
  • maximized readership
  • professionally presented HTML school newsletters
  • less work needed on the school website
  • better school performance

We expect that the HTML method will be widely used.  If you would like further advice or functionality added, leave a comment below.

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Getting Ready for the 2013 School Year

Start School YearGet ready for the 2013 academic school year by optimising your safe newsletters account.  Its easy to do and only takes a few minutes.

I trust your you are refreshed from a well earned break.  I hope Santa was good to you!

If you do this NOW, it will help you streamline your parent communication and reduce errors throughout the year.

The following list is a prioritized list of tasks that need to be done ASAP.  I know you’re busy… but if you do it know it will make your job easier …

  • CHANGE YOUR PASSWORD.  We take security very seriously.  Whilst you were on holidays, we have taken further steps to make Safe Newsletters even safer.  BUT… your password is still the gateway to your entire parent list.  It would be horribly embarrassing if someone managed to guess your password and access your account and then start sending inappropriate messages.  If you need a password generator, have  a look at this online password generator to generate a secure password for you.  If you use this, please DO NOT use the punctuation function… Safe Newsletters won’t allow SOME punctuation in passwords.
  • SMS.  If you would like to add a SMS function as an extra layer of communication for your parents, we can now enable this for you.  When your newsletter is sent, a SMS will also be sent to parents.  It operates on a consumption basis.  At the end of each month we send the school a bill for SMS consumption.  Parents are given the option to receive the SMS.  More information here.
  • PRUNE your parent email list.  If parents haven’t collected their newsletter for 120 days, you can prune the list which effectively deletes their email from your list.  This keeps your list nice and tidy.
  • ADVERTISING.  If your school has advertisers that wish to advertise in your newsletter for the whole year… you now have the option to include their add alongside your newsletter.  The add sits beside your newsletter on the computer screen.  This way you don’t have to include it in your newsletter each week.  We take care of all the electronic advertising.  We have more information for schools here.  Send all your advertisers here for more information.
  • MOBILE DEVICES.  We have a new HTML newsletters feature that allows schools to publish their newsletter as a web page rather than a PDF document.  This way the HTML newsletter will render in mobile devices such as smart phones and tablets.  Sometimes PDF documents are difficult to read on smaller devices because parents need to scroll across as well as scroll down the screen.  HTML newsletters eliminates this issue and makes the reading experience much friendlier.
  • ADD EVENT REMINDERS.  Add your school events and reminders to Safe Newsletters which allows parents to auto add them to their Outlook (or similar) calendar.  This way parents are well informed of upcoming events and dates.
  • SURVEYS.  Don’t forget you can add surveys to the email that is sent to parents.  Why not survey parents and ask them if they would like to receive a SMS each time the newsletter is published??

Competition winners will be announced soon..

Have I missed something or need some advice on something?  Leave a comment below.

How to Bulk Send SMS Reminders to Parents

SMS Newsletters to ParentsBefore we start… we are offering a free professional version subscription to Safe Newsletters.  Offer expires December 30 2012.  See detail below.

There are lots of ways to send SMS alerts to parents.

The most rudimentary way would be to use a mobile phone, type the SMS, enter the parent phone number and then send.  Of course this would take a while if you had lots to send.  One could speed it up a little if all parents were grouped into a distribution list.

A simple Google search for free SMS will yield a ton of websites offering free SMS.  Often there will be a very small daily limit and often it will have a tag line advertisement at the end of the SMS.

Skype is another way to SMS.  Simply buy some Skype credit and you can send SMS from your computer.  However, Skype does not offer a bulk send feature.

Once again this is time consuming.

Whilst research shows that 95% of all SMS are opened in the fist 5 minutes which proves that messages actually are received and read… it’s just another thing schools have to do in an already crowded technology environment.

The trick is to silently automate SMS so that it becomes a natural part of the school work flow.

SMS is a key part in school communication these days.

There are many useful ways in which SMS can be used in schools.

  • Newsletters alerts
  • Camp, excursion, event payment reminders
  • Student absence alerts
  • Emergency alerts
  • School fee reminders
  • First day of school reminders
  • … and lots more

The most obvious way to automate SMS is to integrate it into your school management software.  A fully featured integration would allow schools to send SMS and drill down the broadcast to only those parents whom the message is relevant.  If the message goes to all parents but the message really only affects a handful of parents, the power of the message becomes diluted.  Over time your SMS becomes a hindrance rather than a powerful message and thus becomes a waste of time and money.

ALL school management systems (and I mean all systems) have the ability to export custom data to a spreadsheet or text file.  For instance.  Lets say you only wanted a list of all parents who had not yet paid for the year 5 camp.  Your school management system would look up those parents.  During the lookup you might have the system add the parent mobile phone number too.

I call this disposable data.  Its data that is used for a purpose and then deleted.

If you don’t have a fully integrated SMS system, this disposable data becomes extremely useful because it forms a “data bridge” to a secondary application that has the capability to send the SMS to targeted parents.

Secondary applications are nothing new.  I consider MS Outlook a secondary application because it’s not my main data store.  I export email addresses from my main data store and then use MS Outlook as the tool to send the email I have exported.

Safe Newsletters is one of these secondary applications that can be used to send SMS using bridging data.  Disposable data exported from your school management systems can be copy and pasted (yes as simple as that) into the Safe Newsletters SMS module to send highly targeted messages to parents.

Safe Newsletters isn’t just a newsletter application… it’s a very powerful communication platform capable of much more than newsletters, surveys and permission forms.

BONUS

Safe Newsletters are offering one FREE 12 month professional version subscription to a school in each state and territory of Australia.

Tell us why you would use SMS and how it would benefit your school.  Use the comment box below.  Make sure you use your school email address and add your school website in the fields when prompted.  We will contact you if your school is chosen.

Make sure you Follow the Blog via email by adding your email address to the form on the right….

Thats it.  Good luck.

About the Author

Damon Taylor is Director of  Safe Newsletters and has a long history of making data more useful for schools.

SMS Newsletters to Parent Mobile Phones

Its widely acknowledged that SMS open rates are much higher than email.  In fact some research shows that 95% of SMS are opened in the first 5 minutes.

SMS=Short Messaging Service

It makes sense that we have added an SMS feature to our school newsletter distribution service.

Adding this functionality required some research.  We needed a third party SMS gateway provider to send the SMS on our behalf.

There was a lot more to SMS than we anticipated.

There are many SMS gateways.  Some are located in Australia and others in countries such as Singapore, Malaysia, Germany, UK, USA and more.

These cheaper gateways would could not guarantee delivery.  Some were 90% efficient.  Some were higher but they were not 100%.

Some of the cheaper gateways would also delay the distribution of SMS.  In other words some SMS might not be delivered for several hours after it was sent.

The less expensive gateways typically were outside Australia and would send SMS for less than 10 cents per message.  The cheapest we found was 6 cents… but we needed better reliability.

The factors which were most important to us was reliability and timing.  We needed a service that could grantee the highest delivery rate and would be delivered as soon as the SMS was sent.

This meant that the price per SMS was going to be higher and the gateway would need to be in Australia and provided by Telstra.

We also needed something that would integrate seamlessly into our current systems that would cater for our volume and provide the flexibility we needed.

We are happy to announce that we have sourced an Australian gateway that fit all our criteria and gave us a very good price.

We are now geared to send school newsletters via email .. and SMS.

The SMS is integrated into our professional suite of features and schools will be billed according to their SMS distribution.  Currently our pricing is 17 cents per SMS message.

We offer superior flexibility and a range of features.

For more information about what we offer have a look at our website http://safenewsletters.com

 

How to Add Subsription Links to a Web Page

Hyperlinks are the basis of the internet.  Its the fundamental building block of the world wide web.  Its the first thing that anyone building web pages learns first.  Without hyperlinks… you don’t have a website.

In the past few years CMS (content management systems) have become widely used.  It makes website maintenance very easy.

During the transition process to a CMS, those training people to use the CMS would often use the cliche;

If you can use a word processor… you can use a CMS

For the most part this is true.  But there are a few exceptions.

Hyperlinks in word processed documents in the past were rarely used.  There was simply no need for them.  As such, few people had experience adding hyperlinks.

Nowadays, hyperlinks are used extensively because your shiny new CMS depends on them.

Because CMS are taught as fancy word procesors, hyperlinks are sometime not well understood.

What is a hyperlink?

Put simply, a hyperlink points to another page on the internet.  When a user clicks on the link they are taken to that page.  They can even point to pages on your own website.

Using a CMS to add a Hyperlink.

First you need some text typed on the page you are editing for the link to attach itself to.  This is called anchor text.

Here’s an example:

Click here to subscribe to our newsletter

  1. Highlight the text using your mouse.
  2. In your editor tool bar you will see a small icon of a chain link or something similar.  Yours may look a little different…
  3. When this chain link is clicked a box will open up asking the address of the link.  (You MUST have your text highlighted first) In other words, where would you like to send the user when they click on your link.  In this case we want users (or in our case parents) to go to a newsletter subscription page.
  4. Rather than type in the hyperlink address, I like to copy the address using my mouse.  This way I’m not likely to make a typing mistake.
  5. I paste the hyperlink (or the Safe Newsletters Subscription page) into the URL field of the dialogue box that open after you click the chain link.Yo can find your subscription links when you log into Safe Newsletters and from the menu select “Parent Signup Form”
  6. Click “Add Link” which should be located toward the bottom of the box that opens up.
  7. Once this is done the Text you highlighted is turned blue and underlined to indicate that its a hyperlink.

Add a link manually

Here’s a great tutorial on adding HTML links manually.

http://w3schools.com/html/html_links.asp

Hope this helps.

Bulk Upload Email Addresses

If you already have a list of parent email addresses, there is no need to add them to Safe Newsletters one by one.

Safe Newsletters offers a smart bulk upload tool that allows you to add all your parent email addresses in one easy step.

NOTE: this works best using internet explorer (usually I do not recommend IE… but for this particular function IE seems to complete the import better than other browsers)

Your spreadsheet (or comma separated vales (CSV) file) should have 3 columns in the following order

  1. First name
  2. Last name
  3. Email address

Delete everything else apart from the 3 columns above.

Before you do anything… we need to organize your data.  In the data industry, this is known as “cleaning” your data.  Essentially this means we make sure all your data in the spreadsheet that we upload is readable by the server.  For instance, the server doesn’t like blank rows in a spreadsheet so these need to be deleted and then the spreadsheet re-saved.  Once “cleaned” we remove any risk that the server will have a “hissy fit” and fail to do the upload.

Accountants do that same thing.  They like your data (or Tax) in a particular way that makes it easier for them to complete your tax return.

The following process of “cleaning” appears complex.  But its not.  Don’t let the instruction list deceive you.

Before uploading your spreadsheet, please check the following:

  1. Delete the column headings from your spreadsheet.  Data should be names and email addresses only.
  2. Delete ALL blank rows from the spreadsheet.
  3. Make sure all email addresses have and @ sign in them.  I do this by changing the color of the cell that contains the @ sign.  This way its easy to spot when there is one missing.
  4. This is easy to do in excel.  From the editing section in the ribbon, click find and select.
  5. In the find what field type @In the replace with field type @Click the Format button
  6. Then choose a color.  All cells without the @ sign will appear white.
  7. Edit each email address and make sure all email addresses are correct.
  8. Next you need to do a find and replace which will delete all unwanted symbols.  To do this, click the find and select button again….In the find what field type in the greater than sign >
    Make sure the Replace with field is blank
    Click replace all.  This will delete all unwanted symbols
  9. Repeat this step for the following symbols
    <
    >
    !
    #
    $
    %
    &
    *
    ‘ (apostophe)
    ” (quotes)
  10. Save your data

After you have cleaned your data we need to copy the data and add it to the Safe Newsletters bulk upload tool.

First copy your parent names and email addresses.  Only copy the data you need.  DO NOT select ALL… because the server sees this as blank rows… and we don’t want blank rows

Notice how ONLY the data we need has been selected.

Copy the data.

Login to Safe Newsletters http://safenewsletters.com

From the Menu, select Add Bulk Email Addresses.

Paste all the data into the box provided.  It will look a little all over the place but that is normal.

Click “Add Email”

If you now click “Manage Email” from the menu, you will see all your parent email addresses have been bulk added for you.

If you find that the upload failed for any reason, please email the spreadsheet to us and we will do the bulk upload for you.

How to Get Started

To get started using Safe Newsletters, a key concept needs to be understood first.

The whole safe newsletters concept revolves around a self subscription model.  In other words parents can subscribe to your newsletter themselves.  This greatly reduces the administrative workload in the school itself.

For this to happen, there needs to be a subscription form or link on your school website.  So… the only link you need to remember is your own school website.  Therefore, when parents call you and ask to subscribe to your newsletter, you simply redirect the parent to your school website where they can find the newsletter subscription link.

To add a newsletter subscription link to your website, here is what to do.

IMPORTANT: You need to login to Safe Newsletters do this…

  1. Login to Safe Newsletters here https://safenewsletters.qnetau.com/Login/index.asp
  2. Once logged in, from the menu select Newsletter Tools >> Parent Signup Form
  3. On the “Collect your email addresses” page, there are 4 ways to add a subscription link (or form) to your website
  4. The easiest way is option 1.  All you need to do is copy the link (make sure you get the whole link including the numbers) and then paste it onto your web page.  Save it.  That’s it
  5. Option 2, 3 and 4 are for people who are familiar with HTML code.NOTE: Some (not all) Content Management Systems (CMS), particularly those from government organisations where security is managed from a central location (eg a head office) will NOT allow you to add code to the source of a web page.  In these cases, the only way in which you can add a subscription link is option 1.  It’s not as “pretty” but it will certainly give parents access to your newsletter subscription pages.If you are able to add code, then you need to add the code to the HTML or source code of your website.  If you are using a CMS, you need to look for a button or tab that says, source code, HTML, Text, code or something similar.  Add the code between the <body> tags in the position where you want to place your subscription form.Save the page.  This will automatically add a subscription form to your website.  This is the most professional

This will allow you to start collecting email addresses from your school website.

If you already have parent email addresses stored in a spreadsheet or MS Outlook, the next thing you will want to do is bulk upload them into Safe Newsletters.  Here is a short instruction list on how to bulk upload your email addresses and get started straight away.

Emailing your School Newsletter and why MS Outlook is a Bad Idea

A little while ago I conducted a webinar for schools to help them overcome barriers which prevent them from embracing newsletter delivery systems.  Below are a copy of the slides I used…

By the way… the bonus at the end of the webinar has expired… sorry.

Is Your School Newsletter Illegal?

It is almost incomprehensible to think that a school newsletter could be illegal.

Don’t schools have the right to contact parents??

The simple answer is yes they do… however, it’s the way that the newsletter is delivered and some of its contents that could be considered illegal spam.

If you are sending your newsletter via EMAIL… then your email could be spam, unless it complies with the Australian spam act 2003. It only takes one parent complaint… and then a whole new world of “please explain” will open up… and you don’t want to go there.

Most people think they know what spam is and how to identify it. Most people will say its unwanted email… you know the emails about viagra, vitamin supplements or the Nigerian General who has left millions in a trust fund. Most likely its spam… but it may not be either.

So.. what is spam?

“The Spam Act 2003 prohibits the sending of commercial electronic messages with an Australian Link.” Australian Communications and Media Authority

The good news is that government bodies are partially EXEMPT and educational institutions are exempt from 2 of the 3 conditions under the spam act.

Charities, charitable institutions, religious organisations and educational institutions are exempt from the Spam Act. If an organisation falls into one of these categories, then any commercial electronic messages it sends are exempt from the Spam Act’s consent and unsubscribe conditions if, and only if, the messages relate to goods or services supplied by the organisation that authorised the message.ACMA

The key part here is

…the messages relate to goods or services supplied by the organisation that authorised the message

Essentially a school newsletter must be factual to be exempt from the consent and unsubscribe portions of the spam act. But what happens when the newsletter contains content that promotes the goods or services of someone else?? If you don’t have consent or an unsubscribe facility… then it could be spam.

Commercial email must contain 3 distinct elements:

Consent – the message must be sent with the recipient’s consent. The recipient may give express consent, or under certain circumstances consent may be inferred from their conduct or an existing business or other relationships
Identify – the message must contain accurate information about the person or organisation that authorised the sending of the message and how to contact them
Unsubscribe – the message must contain a functional ‘unsubscribe’ facility to allow the recipient to opt out from receiving messages from that source in the future. The unsubscribe requests must be honoured within five working days. Australian Communications and Media Authority

When is a school email considered commercial?

Essentially school newsletters are not commercial by nature. School newsletters will contain school achievements and operational information for parents. Of course school newsletters may contain information about other organizations, but it must be limited to the business name, the logo and contact details of the business in order to be exempt. As soon as you publish any more than that … the school newsletter is no longer exempt and must comply with all conditions of the spam act.

The spam act states….

Most electronic newsletters do not constitute ‘purely factual information’. While their content may be largely factual, their purpose is usually to promote an organisation’s products or services.

If the newsletter contains any more than the limited allowable commercial information outlined above (business name, logo and contact details), then it falls under the heading of a ‘commercial electronic message’, and must comply with the consent, identify and unsubscribe conditions of the Spam Act. ACMA

So whilst schools themselves are largely exempt from the spam act 2003, parts of the school newsletter may not be.

What about Inserts, Catalogues, Promotions and Flyers?

If you are emailing commercial material either attached to the email or appended to the newsletter itself, then this could push your email toward the realms of a commercial message. If you don’t have consent, identify or unsubscribe provisions in your email … then it could be considered spam.

A traditional paper copy school newsletter will contain school achievements, operational information and school based editorial. Schools might also send home other material bundled up in the newsletter such as commercial catalogues, sporting fixtures, software catalogues and other school based promotions. Whilst these things are directly related to school students, they are commercial in nature. If you were to translate this to an electronic medium… then it could be considered commercial and would require all 3 spam provisions in the email.

Some Bad Examples…

Schools are exempt from consent and unsubscribe provisions of the spam act. But they are NOT exempt from identity. Identity means including contact information in the email.

Here are some real examples…

Come and see SBSS play, Masquerade. The play is full of music, dancing and fun.
Tickets on sale at office window on Tuesday and Thursday mornings from 8am to 10am only, until sold out. $5.00 per ticket. The venue is at [venue withheld] and begins at 7pm till 8.30pm on Tuesday 6th and Wednesday 7th of December.

This email didn’t have a salutation nor did it have who it was from or how to contact them. It must contain adequate identity information.

Dear Parents,

Please find attached the flyer regarding our up and coming fundraising event. This should be a great night out, come along with your dancing shoes and have some fun!

See you there,
P & C Committee

This email identifies who sent it but does not contain information on how to contact them. It must contain adequate identity information.

URGENT: Help Needed Sunday 2nd October

The Bunnings Fund Raiser will be cancelled unless more helpers commit to raising valuable funds for the P & C. The school may have a loss of approx $1500 if volunteers do not come forward.
WE NEED YOUR HELP NOW !
Please call Diana on [phone number withheld] no later than 1200 tomorrow Saturday 17th Sept.

Our last newsletter for Term 3 is on the website, click on the quick link: 15th September 2011

Happy & Safe Holidays
Newsletter Team

Is this commercial? It’s backed by a commercial enterprise. Does not clearly identify who sent it nor does it contain contact information. It must contain adequate identity information.

To all parents/caregivers,

With the continuing rainy conditions, and the heavy weather approaching, I wish to inform you that I have made the decision to approve early collection of children.

You may collect your child/children as soon as you have received this notification.

PLEASE see your child’s teacher who will have an early release form for you to sign your child out of the class.

Regards,
[Name Withheld]
Principal

This particular email had ALL parent email addresses in the TO line of the email!! Serious privacy issues here. No contact information. It must contain adequate identity information.

[Email address withheld]
16/11/2011

to undisclosed recipients
Junior Swimming Program 2011_ Claims for Credits.doc
24K View Download

This particular email ONLY had an attachment. No salutation, not identifying information, no contact information… nothing… It must contain adequate identity information.

The Fine Line

Sometimes schools walk a very fine line when sending emails. Staff usually have good intentions and do a fine job… but sometimes the best intentions can result in serious breaches.

Cover Yourself with Best Practice

Personal Email

When sending email from school, always include a signature block with your name and contact information. Schools provide you with all the tools to do this… but time and time again I see emails with just a first name at the end. Schools don’t need to provide or prove consent or include an unsubscribe facility… but they must provide IDENTITY. If someone really wanted to get picky… they could flag the email without proper identity as spam. It might seem low level… but its the law.

Newsletters

This is where things can get a bit grey. Sometimes your newsletter may contain commercial information. Most of it will be factual relating to school matters… but on occasions… there may be something commercial. In these cases, the full spam act may apply. As such you need to have consent AND you need to able to prove this. You need to show identity and you need to have a functional unsubscribe facility.

Consider it an Insurance Policy

If you could completely cover yourself against spam… then why wouldn’t you??

So why not just include all parts of the spam act and protect yourself?? Well… you can and its easy.

To do that you need to provide

Consent. A subscribe form on your website will do this.
Identity. This is easy enough… and if you could automate this you could set it and for get it. This way identity will always be displayed. This is the part school often miss.
Unsubscribe. Add a link or a button to each email that removes subscribers from the email list. If you could automate this, it would be brilliant, otherwise you need to pay an employee to manage the unsubscribe process. If it took someone 10 minutes each week for 40 weeks it could cost around $500 in wages.

You could then include the commercial content in your newsletters if you needed to and cover yourself against spam because essentially your newsletter now meets all commercial requirements set out in the spam act 2003.

Should I use a 3rd party Email Service Just for Spam Protection?

No.

You should use a 3rd party Email Service such as Safe Newsletters because its ultra convenient and will save you time, money and reduce paper consumption. Spam protection is just the by product of the service.

A 3rd party email service such as Safe Newsletters automates lots of things which would take a long time using something like MS Outlook. Setting up the service is quick, time efficient and ultra professional. We even give you the forms and links to put on your website so that parents can subscribe automatically to your newsletter.

We also include tools geared just for schools. These tools galvanize each and every email with information that will enhance your parent communication strategy. And of course we provide all the elements of the spam act to protect you.

That’s why Safe Newsletters is becoming the preferred option for schools to manage their newsletter distribution.

We send more email in a single day than most people send in a lifetime. We service school across Australia from primary to secondary, public and private. We include your school header and logo in each email to personalize and professionalize your school and we can even segment your distribution to smaller lists to include things like year levels, sporting teams, performing arts groups and parent groups. We even provide you with stats on how many parents open the email.

So… try us today. Its free. Go Safe Newsletters and on the right you will see a trial form. Fill it out and get started to experience a new level of convenience and freedom that results from emailing your school newsletter.

Parent Brochures

With new changes to the way in which spam filters operate around the globe, Safe Newsletters has made some changes of our own in response.

Our new authenticated framework is designed to maximise the delivery and reliability of email to parent in boxes.  Even though we pass all the tests and protocols, sometimes email is filtered and parent newsletters get “stuck” in junk folders.

Spam filters are a necessary evil these days to immunize ourselves against spam.  Whilst spam filters sometimes filter our legitimate email… I still wouldn’t be without one!

To minimise the risk of email getting “stuck”, I have made an A5 brochure for you to photocopy and distribute to your parents.  It wouldn’t hurt to leave a few of these on your front counter.  You may even like to include it in your enrolment packages and student handbook etc…

Download the brochure here http://safenewsletters.com/documents/ImportantSafeNewsletters.pdf

We have some instructions on how parents can add newsletter@safenewsletters.com to their contact list here

http://safenewsletters.com/WhiteList/

Feel free to add this link to your website or anywhere else parents might find useful.

If there is anything else you would like us to do to maximise delivery and open rates, please let us know.

Regards

Damon
Director, Safe Newsletter
Ph 07 3102 3385